Guiding Principles

  • Our prosperity parallels that of our community, locally, nationally and internationally.

  • Every policy decision is based upon the wellbeing of our members.

  • We endeavour to create a feeling of wellbeing over and above the expectation of agents, staff and members.

  • We embrace all culture; we judge none.

  • Agents are most important to continued growth, as are staff and members..

  • Staff ideas are valued as we continually strive to improve the business formula.

  • One thing that can be promised is change – it inspires innovation.

  • Communication engenders trust and loyalty – ring back.